Ticketmaster has been completely wrecked by the presale for Taylor Swift’s “The Eras Tour.” Demand for the singer’s sixth concert tour—her first since 2018—has surged as a result of the album Midnights’ blockbuster debut.
Just a few weeks ago, singer-songwriter Taylor Swift has made the official announcement of her upcoming concert tour in honor of both her whole discography and her recently released album Midnights. Smart Swifties were able to enroll for a presale lottery before tickets were made available to the general public due to the anticipated high demand for tickets. A secret code would be given to a select group of admirers, enabling them to purchase tickets before the general public. This morning at 10 a.m. EST, the presale started formally. However, Ticketmaster went down shortly after that.
“If you received a code to the TaylorSwiftTix Presale, please login and access the queue through the link you received via text rather than entering through the Ticketmaster homepage,” the company advised on Twitter prior to the sale. “This will ensure an optimal shopping experience.”
Swift’s most recent tour, the Reputation Stadium Tour in 2018, had 53 worldwide sold-out performances, and the Eras Tour contains 52 dates alone in the United States. Prior to today’s presale, Swifties on TikTok, Twitter, and Instagram have been exchanging advice and best techniques for getting tickets. If the release of the Midnights, which Swift characterized as a “journey through all of my musical eras of my career,” is any indicator, this will most certainly be her largest tour to date.
According to a statement on their Twitter that claimed “historically unprecedented demand,” the demand for tickets was so great and outages were so frequent within the first few hours of the presale that Ticketmaster officially postponed Eras Tour pre-sales. Anyone waiting in line to buy tickets was told to wait until requested to do so.
Originally set to start at 10 a.m. PT, the pre-sale for West Coast stadiums in Los Angeles, Las Vegas, Santa Clara, and Seattle has been moved to 3 p.m. PT, with lines beginning 30 minutes beforehand. Capital One credit card members will now need to wait until tomorrow at 2 p.m. local time in order to purchase tickets that were originally scheduled to go on pre-sale at 2 p.m. local time. Rest assured that “hundreds of thousands of tickets” have already been sold, as Ticketmaster wants to make very clear.
Swift’s The Eras Tour has a lot of ground to cover. The singer has released two re-recorded albums, Red and Fearless, in addition to her four original studio albums, Lover, Folklore, Evermore, and Midnights. Her most recent album, Midnights, has sold over a million copies, and ten of its songs, making Swift the first artist to do so, have occupied all ten of the top slots on the Billboard Hot 100.